To bring the HP x Ferrari partnership to life at retail, we built a campaign that aligned the DNA of both brands—precision, performance, and speed. The platform, Shift to Higher Performance, served as a rallying cry for shoppers to choose devices engineered for power. Visually, we borrowed cues from the track to create a premium retail presence that felt as fast as it looked. Strategically, the campaign bridged brand equity and purchase intent, turning admiration for Ferrari’s performance legacy into action for HP.