We develop and launched “All, for your one,” a brand campaign for Lurie Children’s Hospital that reframed pediatric care as deeply personal and profoundly collective. The idea was simple but powerful: every specialist, every nurse, every administrator is aligned behind your one child’s care—whether they’re facing a common illness or the rarest condition.
The strategy behind the name was intentionally layered. “All” represented the scale and depth of Lurie’s nationally ranked expertise, while “your one” personalized it to each parent, each family, each child. It was a statement of medical excellence and human empathy—designed to build trust while standing apart in a competitive healthcare landscape.
Lurie Children’s
“All For Your One”
OLV ANTHEMIn the campaign’s first year, we launched a fully integrated effort across:
Television and digital video
Out-of-home
Radio and streaming audio
Digital banners, social media, and paid search
Fundraising and donor engagement
The campaign extended into the hospital itself, reinforcing the message at every touchpoint. It quickly unified teams, connected with families, and became a lasting brand pillar for Lurie Children’s.