Milkadamia’s expanding product line had led to an organically evolved—but visually fragmented—brand presence at shelf. They engaged us to audit their current color palette, analyze competitive and category trends, and create a cohesive, forward-looking color system aligned with their brand mission.

We conducted a deep dive into competitor color strategies and explored design trends resonating with eco-conscious Millennials and Gen Z. Our team identified opportunities to unify their look, improve legibility, and differentiate across product lines. The result: a refreshed color story rooted in playfulness, sustainability, and shelf impact—with a roadmap flexible enough to guide future product rollouts.